Call it a coincidence or smart designing; the “Pop-Up” by New York-based designer John Heida is a portable store that closely resembles the newly designed Pepsi logo to attract more customers for their routine shopping. Easy to transport and install, the modular store pops up its upper shell to provide ample space to accumulate a variety of products, catering a wide range of customers from a small roadside stall.

Call it a coincidence or smart designing; the “Pop-Up” by New York-based designer John Heida is a portable store that closely resembles the newly designed Pepsi logo to attract more customers for their routine shopping. Easy to transport and install, the modular store pops up its upper shell to provide ample space to accumulate a variety of products, catering a wide range of customers from a small roadside stall. Ideal to be placed around public parks or educational institutes, the pop-up store also features a sliding door to conceal products during closed hours.

Via: Behance

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