Check out this sneak preview of the at the upcoming design documentary “Objectified”, by Gary Hustwit, the award-winning director of Helvetica. Just his previous scintillating film on the famous sans serif font, this doc takes a deeper look at the process behind some of the most popular designs that are taken for granted.  The trailer features the voices of Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid.

Check out this sneak preview of the at the upcoming design documentary “Objectified”, by Gary Hustwit, the award-winning director of Helvetica. Just his previous scintillating film on the famous sans serif font, this doc takes a deeper look at the process behind some of the most popular designs that are taken for granted.  The trailer features the voices of Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid. And includes the song is “I Like Van Halen Because My Sister Says They Are Cool” by El Ten Eleven.

Objectified premieres at film festivals and will be showing tomorrow in Los Angeles. For more info on upcoming screenings, visit here: http://www.objectifiedfilm.com

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Objectified