The Latin American edition of the Discovery Kids channel has redesigned their logo, leaving behind the globe-heavy visual language that used to dominate all of Discovery Communications’ logos that, in turn, have been slowly disappearing. No word on whether this identity will translate (pun!) for the main U.S. Discovery Kids, but it very well should

The Latin American edition of the Discovery Kids channel has redesigned their logo, leaving behind the globe-heavy visual language that used to dominate all of Discovery Communications’ logos that, in turn, have been slowly disappearing. No word on whether this identity will translate (pun!) for the main U.S. Discovery Kids, but it very well should. It is infinitely more energetic, playful and appropriate. It feels more like the logo for a cool science and children’s museum where you can interact with the topic, rather than a logo that looks like part of a monolithic media empire that happens to have a channel for kids. The “i” as an exclamation point is clich?d, there are far better type choices than VAG Rounded and the angled “s” is kind of weird, but overall it has just the right feel. Make sure you roll over the logo in the web site, it opens a world (pun!) of possibilities for this identity.

Thanks to Alberto G. Manuel for first tip.

See the rest here:
Mi Discovery Kids es su Discovery Kids