In Brief: Landor Uncredits itself for Naming
Landor has posted an entry on their blog gently letting people know that they were not responsible for renaming the SciFi Channel to Syfy after The New York Times credited them for it. Given the amount of negative reaction against the name I think it’s pretty fair for Landor to offer their official stance
Landor has posted an entry on their blog gently letting people know that they were not responsible for renaming the SciFi Channel to Syfy after The New York Times credited them for it. Given the amount of negative reaction against the name I think it’s pretty fair for Landor to offer their official stance. It’s rare that a large branding firm can go on the record after the fact, so this is an interesting turn of events.
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In Brief: Landor Uncredits itself for Naming