Feeling fashion-forward? Well, if your high-priced belongings are mostly without branding and/or logos, then you just might be! According to a paper soon to be published in The Journal of Consumer Research , researchers have found that elite shoppers have their eyes on items that are distinguishable only by distinct design features or detailing . For the shopper, owning an item without any logo means being able to pick up on design cues usually unnoticed by the average consumer.

Feeling fashion-forward? Well, if your high-priced belongings are mostly without branding and/or logos, then you just might be! According to a paper soon to be published in The Journal of Consumer Research, researchers have found that elite shoppers have their eyes on items that are distinguishable only by distinct design features or detailing. For the shopper, owning an item without any logo means being able to pick up on design cues usually unnoticed by the average consumer. Plus, when you come across somebody else who recognizes your un-marked bag, there’s supposedly an instant connection of fashion know-how. Heh.

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High-end consumers prefer their products without logos