Fifth Day of Christmas Type
Hooray! Seven-Up Seven-Up ad Despite the typographic appearance, the headline is hand lettered. The lettering strikes a good balance between playfulness and structure
Hooray!
Seven-Up
Seven-Up ad
Despite the typographic appearance, the headline is hand lettered. The lettering strikes a good balance between playfulness and structure. The letters rest on an irregular baseline that manages to remain balanced. Notice how the tails on each e in “Seven-Up!” vary in length making the kerning more even. There are more Christmas ads from beverage companies to come in our countdown.
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Fifth Day of Christmas Type