Eat My Helvetica
Apple uses it. As does New York City’s MTA system, American Apparel, Toyota, and now Beverly Hsu . What’s the ‘It,’ you may ask?
Apple uses it. As does New York City’s MTA system, American Apparel, Toyota, and now Beverly Hsu. What’s the ‘It,’ you may ask? Well, it’s Helvetica — one of the most commercially adopted typefaces currently in use. Loving its neutral and clear aesthetic, recent BFA Graduate, Beverly Hsu, decided to transform the san serif font into an alphabet of exquisite aluminum and acrylic cookie cutters. Now that’s how you spell a sweet treat!
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Eat My Helvetica