Branding Cola Wars: Pepsi vs. Coke
I ran across this chart today courtesy of Damon Way (founder of DC shoe company) in his blog.
I ran across this chart today courtesy of Damon Way (founder of DC shoe company) in his blog. It shows the evolution of Pepsi´s logos versus Coke´s. I suppose the main point we can see is how Pepsi seems to have evolved based on reaction to market trends, as opposed to Coke which has remained confident in their original brand.
Read the original here:
Branding Cola Wars: Pepsi vs. Coke