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Dulux Colors the World

Dulux Colors the World

Dulux , owned by Dutch multinational conglomerate AkzoNobel is an international brand of paint with a history dating back to 1931 which, during its lifetime, has been sold by Dupont and former British chemical company ICI. Initially aimed at wholesalers... 

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Toolin’ & Machinin’

Toolin’ & Machinin’

Established in 1943, the National Tooling and Machining Association (NTMA) aims to “help members of the U.S. precision custom manufacturing industry achieve profitable growth and business success in a global economy through advocacy, advice, education,... 

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The Little Airship That Could

The Little Airship That Could

Established in Winnipeg, Manitoba in 1983 and originally known as The Rainbow Society, the newly renamed The Dream Factory is “a charitable organization dedicated to fulfilling the once-in-a-lifetime dreams of Manitoba children suffering from life... 

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Self-Promo: The Adventures of You and I

Self-Promo: The Adventures of You and I

Please excuse this brief identity-reviewing interruption so that we self-promote on our own blog. This has nothing to do with logos, brands, or identities but we figure that with so many readers on Brand New there is a good chance that many of you are... 

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The Devil is in the Details

The Devil is in the Details

Established in 1997 in Portland, OR, Oni Press is a small-ish independent comic books publisher known and respected for its innovative and out of the mainstream titles, including the popular Scott Pilgrim series as well as more nerdy ventures like bringing... 

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I Tawt I Taw a Panther Tat

I Tawt I Taw a Panther Tat

Joining the NFL as an expansion team in 1995, the Carolina Panthers have a total record of 131 wins and 150 losses and have even made it to the Super Bowl (XXXVIII in Houston) in which they lost to the New England Patriots. Over the weekend, which happened... 

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In Brief: 5-year-old Analyzes Logos

In Brief: 5-year-old Analyzes Logos

Cincinnati, Ohio-based identity designer Adam Ladd asked his 5-year-old daughter her impressions on some popular logos — my favorite is her response to the Republican Party logo. This is both adorable and some of the best and most authentic field... 

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Western University: Less Pixelated, More Boring

Western University: Less Pixelated, More Boring

Established in 1878 in London, Ontario Canada, The University of Western Ontario is one of the largest universities in Canada with over 25,000 undergraduate and graduate students combined and more than 1,300 faculty. Established in 1878 in London,... 

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TV Land Flips Out

TV Land Flips Out

Launched in 1996 and originally part of a Nickelodeon programming block called Nick at Nite, TV Land is a cable television channel aimed (according to owner MTV Networks) at the 40- to 50-year-old with a blend of original programming, classic and contemporary... 

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jcpenney Nails the American Look

jcpenney Nails the American Look

As you might remember, jcpenney landed in the top three of my 2011 Worst list for its bake-off approach to designing the last iteration of their logo, so it was with both high and low expectations that I approached a highly public company reimagining... 

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