daughter and typewriter father and typewriter mother and typewriter Smith-Corona ad
daughter and typewriter
father and typewriter
mother and typewriter
Smith-Corona ad
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Eleventh Day of Christmas Type
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Christmas Art Deco magazine cover The headline for this Art Deco publication is geometric yet elegant. A perfect circle underlies the geometry of the “C” and the complexity of the “R” is streamlined. The crossbar of the “A”...
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Merry Christmas The Country Gentleman cover For the Ninth Day of Christmas Type I bring you a December 1932 cover for The Country Gentlemen .
Merry Christmas
The Country Gentleman cover
For the Ninth Day of Christmas Type I bring you a December...
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easy mind Mutual of Omaha ad With hairline thins and Didot-like terminals, this casual lettering utilizes a tall x-height to strike a friendly tone. The irregular baseline feels balanced in the word “easy”, however the baseline serifs in...
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There’s this about Coke…
There’s this about Coke…
Coca-Cola ad
An intriguing urban legend claims that Santa Claus wears red and white because the Coca-Cola Company depicted him in their brand colors. Illustrator Haddon Sundblom...
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Pepsi-Cola Pepsi-Cola ad The casual hand lettered headline for this Pepsi ad outshines the logotype.
Pepsi-Cola
Pepsi-Cola ad
The casual hand lettered headline for this Pepsi ad outshines the logotype. The letter s is roman despite the other characters,...
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Hooray! Seven-Up Seven-Up ad Despite the typographic appearance, the headline is hand lettered. The lettering strikes a good balance between playfulness and structure
Hooray!
Seven-Up
Seven-Up ad
Despite the typographic appearance, the headline...
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Fortune Fortune ad The highlight of this Christmas 1950 ad is the Fortune logotype with it’s stylish and distinctive letter F.
Fortune
Fortune ad
The highlight of this Christmas 1950 ad is the Fortune logotype with it’s stylish and...
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Gleem Gleem ad The star of this ad is the product packaging. I appreciate how the designer gives depth to flat color by overprinting the light blue and red to create a dark blue parallelogram. The encapsulated type looks brighter in contrast to the dark...
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give color General Telephone System ad In this 1957 ad for General Telephone System, custom spiked serif lettering takes center stage.
give color
General Telephone System ad
In this 1957 ad for General Telephone System, custom spiked serif lettering...
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